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Product Marketing Manager (m/w/d)

München, Neubeuern
Full-time
Permanent employee

Your mission

You translate product strategy into clear positioning, compelling messaging, and successful product launches across the Orca Group. You develop strong product narratives and work closely with Product and Sales to ensure launch readiness and effective sales enablement.

A key focus is the communication around our cloud and subscription migration: You make complex products, changes, and pricing models clear, relevant, and easy for our customers to understand.

  • Develop and sharpen the positioning, ICPs, and value propositions for our products.
  • Translate complex product features into clear product and launch narratives, tangible customer value, and relevant use cases.
  • Plan and manage product launches and ensure launch readiness together with Product, Sales, and Marketing.
  • Create sales enablement materials such as battlecards, use cases, and demo narratives to support effective objection handling.
  • Develop the messaging for our cloud and subscription migration, connecting customer value, pricing logic, and objection handling.
  • Analyze relevant KPIs and continuously improve positioning, messaging, and sales enablement.

Your profile

  • Relevant experience in Product Marketing within a B2B SaaS environment.
  • Experience with product launches and the development of sales enablement materials.
  • Ability to translate complex and technical products into clear, compelling customer value propositions and narratives.
  • Confident communication skills in German (at least C1 level) and English (B2 level).
  • A collaborative approach to working closely with Product and Sales, combining strategic thinking with pragmatic execution.
  • Nice to have, but not a must: Experience with subscription/cloud migrations, packaging, or technical and AEC products.

Why us?

At Orca, you’ll be part of a fast-growing software group that is continuously evolving and gives you the opportunity to actively shape change. You can expect an agile environment with short decision-making paths, plenty of room to make an impact, and close collaboration with our leadership and management teams.

At the same time, we place great value on a strong team culture and a modern working environment. Depending on the location, you’ll also benefit from a range of additional benefits, including sports and health programs, team events, childcare support, and a company pension scheme.

Application Process

We want to keep our process transparent, personal, and efficient:

  • Initial interview with Recruiting
  • Professional interview with the Hiring Manager
  • Final interview and case study

Kontakt

Fabienne Göbel
Group Talent Acquisition Partner
M: Fabienne.goebel@orca.group

About us

Creating space for great things to become reality.
Pooled expertise for construction. The Orca Group was founded on the conviction that construction processes work better when information flows freely and tools work together.
That is why we bring together the know-how of leading specialists in CAD, AVA, controlling, BIM, and site documentation under one shared brand.
Our companies contribute decades of experience in their respective fields. Together, we combine them into solutions that ease the workload of teams, simplify coordination, and make decisions clearer.
We are your partner who understands the reality of construction and makes life easier with modern software.